How Does Your Website Represent Your Brand?
First impressions are everything.
A website isn't just a digital storefront for your brand—it is your brand itself. Visitors make a judgment about your brand the moment they see your logo...
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Packaging Speaks: The Power of First Contact with the Consumer
First Contact
What makes a product stand out on the shelf is neither the logo nor the slogan.
The first link established with the consumer is called: packaging design.
Packaging is a silent sal...
Brand Identity Isn't Just About the Logo: Tell Your Story Consistently
A brand is not just a logo design or a color palette. A brand is the story it tells. It's the feeling people get when they see it, and most importantly, it's the sum of trust, values, and cons...
Goodbye 2021, Hello 2022!
We are preparing to bid farewell to 2021 and welcome 2022. Since the pandemic, a global crisis and state of limbo seems to have permeated the entire world. Adding to this the recent economic turmoil a...
An Unusual Campaign That Alarms Facebook - Burger King's "Whopper Sacrifice"
In our Ikona Creative blog section, we evaluated the "Whopper Sacrifice" campaign from various perspectives. This campaign, from 2010 onwards, is considered one of the first examples of effe...
The Campaign That Radically Changed the Mass Communication Paradigm: “The 2008 US Presidential Election”
The 2008 US Presidential Election was crucial not only for making Barack Obama one of the most popular and recognizable icons, but also for integrating changing digital trends into an integrated adver...
SEM and SEO in Digital Marketing
The marketing industry has undoubtedly witnessed a major transformation since the invention of personal computers. Personal computers enabled the internet to become part of daily life, and thus people...
There's another one who says brands should be open to change and flexibility: Google.
The fundamental reason brands are driven to be flexible is actually sudden trend changes, and sometimes even changes in their target audiences. In the new normal we are experiencing, consumer behavior...
The main topic: So how is artificial intelligence transforming digital marketing?
1- Identification and Analysis Capabilities
When customer relationship management, artificial intelligence technology, and big data technology are combined, the collection of user information from di...
Changing Trends in the Digital Marketing World
The Development of Artificial Intelligence
Historically, if we consider artificial intelligence, we first encounter traces of the idea of creating intelligence outside the human body in ancient Gre...
We entered 2020 in our new office.
IKONA is growing bigger every day.
Providing a more comfortable working environment for both our team members and clients is important to us. Believing that every agency will experience office life...
