1- Identification and Analysis Capabilities
When customer relationship management, artificial intelligence technology, and big data technology are combined, the collection of user information from different platforms can be maximized, accurate insights can be obtained for target customers, and user needs can be determined. Thus, companies can create the most suitable and effective marketing strategies.

2- Implementation of AI Chatbots
With the development of semantic recognition, language processing, and speech conversion technologies, artificial intelligence has made customer service easier and a better experience possible. In this process, AI chatbots have begun to develop additional solutions alongside manual customer service.

3- Email Marketing
Artificial intelligence can help brands personalize email marketing campaigns based on user behavior. This capability provided by AI means that marketers can send emails triggered by specific actions. Ultimately, AI helps email marketers reach the right customers at the right time, ensuring that messaging reaches the right target audience, is engaging, and has a high probability of conversion. It also allows you to better analyze which types of messages, subject lines, designs, and images yield the best results.

4- The Powerful Impact of AI and Digital Advertising
One of the most common areas adopting and using artificial intelligence is undoubtedly digital advertising. AI has been used on platforms like Facebook, Google, and Instagram to provide the best possible experience. These platforms improve the performance of digital ads by analyzing user information, including gender, age, interests, demographics, and other factors, to show them the most relevant ads.

Thanks to AI technology, marketers can identify and even predict micro-trends. They can also make strategic decisions about where to allocate their budgets and their target audiences. As a result, brands can reduce digital advertising waste and ensure their spending yields the best possible results.

5- Marketing Content
Thanks to artificial intelligence, it can discover which content is most effective based on the behavior of targeted customers, allowing for a more effective use of the concept of results-oriented content marketing. Marketers can better analyze which types of content work best for their target audience, allowing them to share or create the right kind of content.

AI is predicted to become even more accessible to us in the future. It's undeniable that it significantly influences customer choices and helps improve the quality of customer service. Therefore, focusing on positive impacts and making them usable for your company will help you grow your brand and better meet your customers' expectations.

Marketing isn't the only sector where AI's influence is increasing. TikTok, with its AI, has reached the pinnacle of popularity among social media platforms.

Over the years, social media apps have repeatedly adapted their algorithms, affecting the likelihood of content being displayed and target users interacting with posts. However, TikTok and its algorithm, a newer member of the platform, have made going viral easier than on other platforms. TikTok led app popularity rankings in 2019 alone with over 738 million downloads. In short, TikTok allows you to share short, creative videos that take the social app experience to a new level. Behind TikTok's success lies its ability to analyze and present content posted by your friends/followers, as well as its "For You" section, which is tailored specifically for each user. The "For You" page is the first thing you see when you open the app and can sometimes draw you into a video loop you can't stop watching.

How it Works?
TikTok uses machine learning to evaluate the quality of every uploaded video. Everyone knows that content is the most important factor in social media perception, and this is also true for the minds that designed the TikTok algorithm. In short, good content equals social success. The notion of success that brands or users should aim for is approximately one "like" for every 10 views. Reaching this like rate triggers the algorithm to show your video to more people. Basically, the algorithm is triggered by the speed of interaction it receives. Content that receives less than 1/10 of the likes or lacks interest will stop growing. The beauty of TikTok is that you don't need a strong following to go viral. Anyone can record a video

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