The fundamental reason brands are driven to be flexible is actually sudden trend changes, and sometimes even changes in their target audiences. In the new normal we are experiencing, consumer behavior trends are also changing in parallel with changes in living conditions.

Due to the pandemic, which is increasing its impact in most countries, there are changes related to bans and quarantines. Governments are changing their guidelines every week, making it more difficult to access up-to-date information. Therefore, we are seeing an increase in searches for hesitant questions such as "what should I do, how do I check, am I obligated to?". As a solution and service suggestion, shaping your digital campaigns accordingly during this period can help you reduce acquisition costs and increase engagement.

 

The second trend is digital innovations that offer solutions to urgent needs. People want to learn not only the changing rules, but also different methods of meeting their needs within these changing rules. Therefore, searches like "online application" and "online reservation" are on the rise. You can also create new innovations for your services and solutions and use them in your marketing strategy. Of course, we cannot ignore the fact that applications such as online education and online grocery shopping have also gained significant interest; and that collaborative work and meeting applications like Zoom and Microsoft Teams, which meet the needs of working life, have achieved great profits.

Rule: Follow Trends and Data
With the new normal, there has been a 50% to 70% increase in internet views. This means a world of greater opportunities for brands that want to stand out. Data that clearly reveals consumer trends can be the key to creating the right campaign, as well as enabling you to accurately identify your target audience and their changing needs. Thus, with the right steps taken based on data, you can reduce your acquisition costs and increase optimization.

The world is necessarily changing due to the "new normal". Changes and transformations that might have unfolded over decades if left to their natural course were compressed into a single year. It's not difficult to predict that this new era will be driven by digitalization, artificial intelligence, and the development of online alternative systems that allow people to meet their needs without face-to-face contact…