💻 The Most Important Part of Your Digital Presence: Your Website

One of the most important digital channels at the center of new generation marketing communication is undoubtedly websites. For brands, institutions, organizations and entrepreneurs who want to grow their individual brands, a website is the most powerful tool for direct and effective communication with the target audience.

❓ Why is Having a Website So Important?

Websites are an area where you can tell your brand, services or products to your target audience directly and freely. Although social media platforms offer important opportunities for visual communication, they squeeze you into certain content formats. In addition, standing out in these media is becoming more and more difficult every day due to the content crowd and algorithms.

In contrast, websites:

• Allow you to create content without format restrictions,
• Publish securely on private servers,
• Allow you to establish uninterrupted and controlled communication with your target audience.

In these aspects, they are the basis for creating a sustainable, professional and strategic digital presence.

🎯 How Do We Work in Website Design?

We have been developing web projects as ikona for nearly 20 years. We approach each project from a special perspective and create a communication language and content plan that is in line with the brand's goals.

Our process consists of the following steps:

1. Strategic Planning and Content Map:
   First, we analyze the message the brand wants to give to its target audience and create a content map according to this message.
2. Content Production and Compilation:
   In addition to the texts describing your products and services; data, visuals and media content are meticulously prepared. Existing content can be edited or produced from scratch. At this stage, we offer professional copywriting, design and production services.
3. Design and Interface Development:
   Web interface design requires knowledge of user experience (UX) and user interface (UI). All details, from menu structure to page layout, from button design to color and typography, are prepared by our experienced designers in line with current trends. Designs are special and original to you.
4. Infrastructure Integration – Kenobi CMS:
   Approved designs are integrated into the flexible and secure CMS panel developed by our group company Kenobi. Thus, the publishing process is completed quickly and smoothly.
5. Post-Publishing Support:
   With Kenobi CMS, you can easily update the content on your website while it is live. Hosting, technical support and security services are also provided by Kenobi.

📊 Successfully Completed Projects

Last year, we contributed to the digital transformation processes of our customers with over 20 web projects from different sectors. With these projects, we both strengthened the digital assets of brands and offered user-friendly, sustainable solutions.

📌 As a Result

We carry out the entire process from content to design, infrastructure to hosting service with a competent and experienced team in the field, bringing your project to life from end to end.

🔗 You can click here to review our current reference projects.
📩 You can always reach us for all your questions about your project.