Digital, which we once defined as the next generation of media, has now become the primary medium, not just an alternative. According to data from the Advertisers Association covering the first nine months of 2021, two-thirds of all advertising spending in Turkey is done through digital channels. Digital marketing tools enable us to achieve fast and effective results. They are highly flexible in terms of time, budget, and frequency, and are measurable and efficient.
At Ikona, when using digital marketing tools, we prioritize communication, just as we do with traditional media. We plan the process by deciding what kind of message we want to convey to our target audience and by asking ourselves important questions.
The primary goal of digital marketing activities is to reach more relevant individuals with your brand, products, and services. Therefore, you should start by creating an e-commerce website or mobile application where you can directly sell your products and services. If you think your products and services aren't suitable for e-commerce, we can create a corporate website that provides detailed information about them. Depending on the scope of your project and your target audience, even your social media account can be your communication channel. The important thing is to provide a seamless and understandable user experience to your target audience, regardless of which platform you use.
Our goal with digital marketing activities is to get more interested people to visit our digital channels and contact us. Let's take a closer look at the tools we can use to achieve this.
We use many different tools to manage your brand's marketing communications and reputation in the digital world in the most effective way.
At Ikona, we have been creating, managing, and operating LinkedIn, Instagram, Facebook, YouTube, Twitter, and other social media accounts for brands for many years, according to their needs. The social media management process consists of 5 main steps:
- Creating and submitting a posting plan for your approval
- Preparing content in appropriate formats and submitting it for your approval
- Making posts on the planned dates and monitoring interactions
- Planning sponsored content and budget tracking
- Reporting monthly social media data
Platforms
Users find the content they are looking for online primarily through various search engines, including Google. In addition to search engines like Yandex, which cater to different markets, YouTube, which is essentially a video-sharing site, has statistically surpassed even Google in search volume today. One of the most effective tools we use to reach a wider audience is advertising on these platforms. We select the right channel for you, create the budget, and ensure its effectiveness.
In digital marketing, another process as important as advertising is getting websites indexed by search engines and ranking organically high in search results for targeted keywords. This ranking, determined based on over 200 criteria, allows your target audience to reach you through their search keywords without clicking on ads. This way, you avoid having to constantly spend money on advertising to drive traffic to your site and keep users on your site longer.
In recent years, email and SMS advertising, which has been restricted in the public sphere by the Personal Data Protection Law (KVKK), remains one of the most effective and economical ways to reach your target audience. By providing the necessary registrations through the Communication Management System (İYS), we offer electronic newsletter, invitation, and information services for your company using 4 third-party and specially developed software packages.
At IKONA, we offer our clients a digital marketing experience planned and executed through a single channel. We track and analyze the entire process, from the idea stage to media planning, operational processes, and budget management, providing reports. This leaves you free to make only the right decisions for your brand. Because that's what IKONA is for.
